Category: Small Business
When Teams Aren’t Important Or Desirable
Teams aren’t always the best or most efficient way to get work done Sometimes Teams Are Counter-Productive On the surface of it, it would appear that effective teams are always good, and that it is always worthwhile to invest in…
From Solo Business To Employer: Two Necessary Psychological Shifts
There are really THREE stages of business growth for small businesses (defined as having less than 100 employees). The first is the solo entrepreneur who starts the business and operates it as the sole person in the business, perhaps sometimes…
The Never Ending Interviews: To Grow OR Not To Grow A Business
Robert Bacal discusses the pros and cons of business growth in the first in a new series, entitled “The Never Ending Interviews” Q: Robert, you’ve just semi-retired after twenty five years running Bacal & Associates as a solo business. Was there…
Why Your Twitter Marketing Efforts Are Doomed To Failure
Learn about sales funnels, churn, attrition and deceiving metrics. Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But…
Why It’s So Hard To Market On Twitter
If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think There are so many reasons why social media has exploded in popularity, but let’s look at what…
Startup Strategy: Avoid Death Via Shotgunning/Loss of Focus
Lack of focus can kill your startup in the first year It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to…
