If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The Problem: Using What’s Obvious Social media platforms provide only a limited number of metrics to…
Category: Small Business
Fifteen Strategies To Compete With Large Corporations If You Are a Small Business
Small businesses can adopt various strategies to compete effectively with large corporations. While large corporations often have significant resources, small businesses can leverage their agility, personalized service, and community connections to gain a competitive edge. Here are some strategies small businesses can consider: By implementing these strategies, small businesses can carve out a niche for…
You Can Win By Referring Customers to Your Competitors!
Referring Customers To Competitors? Smart Business Move The following is an excerpt from Robert Bacal’s book entitled If It Wasn’t For The Customers I’d Really Like This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient and Cool As A Cucumber. It’s particularly relevant to small businesses that focus on a very small niche…
Are You Attracting the Wrong Customers To Your Small Business? You’d Better Think About It
I’m sitting in a Studio 6 motel room, with almost know sleep after dealing with a group of young people partying across the hall, and IN THE HALL 2 feet from my room. I’ve had a similar problem in another stay at the chain. Calls to the front desk at 1am and 3am were not…
Leveraging Your Cost Free Advantage: Better Customer Experience Via “Small Ball”
Presentation: Free Slide Deck It’s often the case that small businesses exist in a market that includes at least one, and often many other LARGE businesses or chains. On the surface of it, it would seem that the small business is in competition with these giants, but that’s more of an illusion or a poor…
Customer Service Only As Good As What YOU Create
Business owners set the tone when it comes to how customers are treated in a small business. When you see these words: Customer Service, what comes to mind? Speedy service? Low prices? A ‘no-questions-asked’ return policy? Okay, these attributes certainly define some of the aspects of customer service, but speak more to the overall company…