Category: Social Media & Internet

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Case Study: How Efforts To Increase Website Engagement Can Backfire — Winning the Battle, Losing…

Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable…

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Uncommon Comments On Social Media and Human Communication

As social media moves into a more mature phase, there’s still a lot we don’t know about its usefulness to the majority of businesses. Below are a number of short snippets, quotes and comments on social media. Whether they are…

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The Problem of “Thin Relationships” On Social Media

Umair Haque, the Harvard academic, posts on The Harvard blog, a thought provoking idea about the limitations of social media and the kinds of relationships that are forged via social media. He speaks of “thin relationships” Here’s a quote that expresses the…

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Why And How Search Engines Are Failing You

You may finally be noticing that you simply cannot find what you need using Google and the other search engines. In fact, it’s fair to say that Google search results have slowly been declining in quality and usefulness over the…

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What Sets Social Media Winners From Social Media Losers?

Perhaps it’s because I’m slowly reading “You Are Not A Gadget” By Jaron Lanier, but I’m getting more interested in the changes that society may undergo as a result of social media, and in turn, I’m interested in what is…

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What Is The Viewers Distortion Syndrome as It Applies To Social Media

How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…