Category: Small Business

brown wooden round toy on white surface

The Never Ending Interviews: To Grow OR Not To Grow A Business

Robert Bacal discusses the pros and cons of business growth in the first in a new series, entitled “The Never Ending Interviews” Q: Robert, you’ve just semi-retired after twenty five years running Bacal & Associates as a solo business. Was there…

blue and white bear illustration

Why Your Twitter Marketing Efforts Are Doomed To Failure

Learn about sales funnels, churn, attrition and deceiving metrics. Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But…

brown tree log on green grass field

Why It’s So Hard To Market On Twitter

If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think There are so many reasons why social media has exploded in popularity, but let’s look at what…

glass sphere, devil wall, creation

Startup Strategy: Avoid Death Via Shotgunning/Loss of Focus

Lack of focus can kill your startup in the first year It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to…

Photo Of People Looking On Laptop

Five Steps To Being A Superstar Teammate

The steps are simple to think about, and hard to actually put in place. Are you up for it? Stop The Blaming Cycle Often teams get bogged down in blaming members when things go wrong. As a team member you…

Photo Of People Leaning On Wooden Table

Internal Communication Strategies – The Neglected Strategic Element: Communicating within the company is as important as communicating outside the company

Special Report  Internal Communication Strategies – The Neglected Strategic Element Most organizations, be they public or private understand the importance of strategic communication with customers and/or stakeholders. Hence we have marketing and communication specialists to produce communication plans for external…