Category: Social Media & Internet
Six Things You Need To Know About Social Media And Customer Service, and Angry Customers
Over the last few years there’s been so much talk about using social media for customer service, but, by and large it hasn’t been a great success, in part to do with limitations of the social context, and that a…
Why Your Twitter Marketing Efforts Are Doomed To Failure
Learn about sales funnels, churn, attrition and deceiving metrics. Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But…
Why It’s So Hard To Market On Twitter
If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think There are so many reasons why social media has exploded in popularity, but let’s look at what…
Case Study: How Efforts To Increase Website Engagement Can Backfire — Winning the Battle, Losing…
Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable…
Uncommon Comments On Social Media and Human Communication
As social media moves into a more mature phase, there’s still a lot we don’t know about its usefulness to the majority of businesses. Below are a number of short snippets, quotes and comments on social media. Whether they are…
The Problem of “Thin Relationships” On Social Media
Umair Haque, the Harvard academic, posts on The Harvard blog, a thought provoking idea about the limitations of social media and the kinds of relationships that are forged via social media. He speaks of “thin relationships” Here’s a quote that expresses the…
