Category: Social Media & Internet
Why And How Search Engines Are Failing You
You may finally be noticing that you simply cannot find what you need using Google and the other search engines. In fact, it’s fair to say that Google search results have slowly been declining in quality and usefulness over the…
What Sets Social Media Winners From Social Media Losers?
Perhaps it’s because I’m slowly reading “You Are Not A Gadget” By Jaron Lanier, but I’m getting more interested in the changes that society may undergo as a result of social media, and in turn, I’m interested in what is…
What Is The Viewers Distortion Syndrome as It Applies To Social Media
How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…
Small Businesses Competing With Big Companies And Winning
How Small Businesses Can Go Up Against Large Companies and Prosper If you’ve owned or operated a small business, you know that in almost every sector, there are a few giant corporations that appear to dominate a market. Whether it’s…
Small Businesses Need 80% Content Marketing and 20% Interactive Marketing
Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest….
Censorship and Moderating On Social Media
It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…
