Category: Social Media & Internet
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes….
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…
What’s Important When It Comes to a Small Business Web Site – Guiding Principles For Your Small Business Web site
In The Website Imperative For Small Business we explained why you need a web site to represent your business, as opposed to just having a Facebook page, or other presence on social media. Now, let’s look at what makes up a good…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3
(Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second in the series can be found here. #16 Customizable Multiple E-mail…
Social Media Not Enough: Eight More Reasons Your Business Needs A Website
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough (Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is…
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough
These days most small businesses jump into the social media space — primarily on Facebook, LinkedIn, Bebee and other similar platforms. They lose out on the power of running their own websites on their own domains. It’s really not surprising….
