Category: Social Media & Internet
The Problem of “Thin Relationships” On Social Media
Umair Haque, the Harvard academic, posts on The Harvard blog, a thought provoking idea about the limitations of social media and the kinds of relationships that are forged via social media. He speaks of “thin relationships” Here’s a quote that expresses the…
Why And How Search Engines Are Failing You
You may finally be noticing that you simply cannot find what you need using Google and the other search engines. In fact, it’s fair to say that Google search results have slowly been declining in quality and usefulness over the…
What Sets Social Media Winners From Social Media Losers?
Perhaps it’s because I’m slowly reading “You Are Not A Gadget” By Jaron Lanier, but I’m getting more interested in the changes that society may undergo as a result of social media, and in turn, I’m interested in what is…
What Is The Viewers Distortion Syndrome as It Applies To Social Media
How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…
Small Businesses Competing With Big Companies And Winning
How Small Businesses Can Go Up Against Large Companies and Prosper If you’ve owned or operated a small business, you know that in almost every sector, there are a few giant corporations that appear to dominate a market. Whether it’s…
Small Businesses Need 80% Content Marketing and 20% Interactive Marketing
Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest….
Censorship and Moderating On Social Media
It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes….
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…
What’s Important When It Comes to a Small Business Web Site – Guiding Principles For Your Small Business Web site
In The Website Imperative For Small Business we explained why you need a web site to represent your business, as opposed to just having a Facebook page, or other presence on social media. Now, let’s look at what makes up a good…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3
(Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second in the series can be found here. #16 Customizable Multiple E-mail…
