Category: Small Business
You Can Win By Referring Customers to Your Competitors!
Referring Customers To Competitors? Smart Business Move The following is an excerpt from Robert Bacal’s book entitled If It Wasn’t For The Customers I’d Really Like This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient and Cool…
Are You Attracting the Wrong Customers To Your Small Business? You’d Better Think About It
I’m sitting in a Studio 6 motel room, with almost know sleep after dealing with a group of young people partying across the hall, and IN THE HALL 2 feet from my room. I’ve had a similar problem in another…
Leveraging Your Cost Free Advantage: Better Customer Experience Via “Small Ball”
Presentation: Free Slide Deck It’s often the case that small businesses exist in a market that includes at least one, and often many other LARGE businesses or chains. On the surface of it, it would seem that the small business…
Customer Service Only As Good As What YOU Create
Business owners set the tone when it comes to how customers are treated in a small business. When you see these words: Customer Service, what comes to mind? Speedy service? Low prices? A ‘no-questions-asked’ return policy? Okay, these attributes certainly…
What Should You Include In The Executive Summary of Your Business Plan For A Small Business?
When writing a small business plan, particularly when it’s to be read by lenders or others you want to enlist — for example, investors, keep in mind that the executive summary may be the ONLY thing that people read. Catch…
Your Small Business Plan: Products, Services and Describing The Target Market
In this major section you explain what you will produce and/or what you will sell, and you provide information about the market and your marketing strategies—past, present,and future. Give details and be specific. While you don’t want to talk down…
