Author: Robert Bacal
Are You Attracting the Wrong Customers To Your Small Business? You’d Better Think About It
I’m sitting in a Studio 6 motel room, with almost know sleep after dealing with a group of young people partying across the hall, and IN THE HALL 2 feet from my room. I’ve had a similar problem in another…
Leveraging Your Cost Free Advantage: Better Customer Experience Via “Small Ball”
Presentation: Free Slide Deck It’s often the case that small businesses exist in a market that includes at least one, and often many other LARGE businesses or chains. On the surface of it, it would seem that the small business…
Customer Service Only As Good As What YOU Create
Business owners set the tone when it comes to how customers are treated in a small business. When you see these words: Customer Service, what comes to mind? Speedy service? Low prices? A ‘no-questions-asked’ return policy? Okay, these attributes certainly…
What Should You Include In The Executive Summary of Your Business Plan For A Small Business?
When writing a small business plan, particularly when it’s to be read by lenders or others you want to enlist — for example, investors, keep in mind that the executive summary may be the ONLY thing that people read. Catch…
Your Small Business Plan: Products, Services and Describing The Target Market
In this major section you explain what you will produce and/or what you will sell, and you provide information about the market and your marketing strategies—past, present,and future. Give details and be specific. While you don’t want to talk down…
Do You Have The Skills and Knowledge You Need To Start A Business?
Start-up Knowledge and Skills Your knowledge, skills, strengths, and eaknesses are going to dictate the kind of business you will succeed with, your preferences for type of business, and your willingness and ability to seek out help from others to…
Handling Tough Times For Small Business Owners
Small Business: Handling Tough Times and Downturns To Stay Focused Small business owners will face downturns in businesses, so it’s important to master the mental game of remaining focused so as to “work through” things when they get tough, and…
What’s Important When It Comes to a Small Business Web Site – Guiding Principles For Your Small Business Web site
In The Website Imperative For Small Business we explained why you need a web site to represent your business, as opposed to just having a Facebook page, or other presence on social media. Now, let’s look at what makes up a good…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3
(Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second in the series can be found here. #16 Customizable Multiple E-mail…
Social Media Not Enough: Eight More Reasons Your Business Needs A Website
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough (Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is…
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough
These days most small businesses jump into the social media space — primarily on Facebook, LinkedIn, Bebee and other similar platforms. They lose out on the power of running their own websites on their own domains. It’s really not surprising….
