Category: Social Media & Internet
Social Media Not Enough: Eight More Reasons Your Business Needs A Website
(Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook.) The first in the series is available here.) #8 Your Profile/About Page On social media your profile is the main way…
Social Media Not Enough For Small Business: You Need A Website
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough These days most small businesses jump into the social media space — primarily on Facebook, LinkedIn, Bebee and other similar platforms. They lose out on…
“Customer Wars”: Worst Show On Television Is Harmful
“Customer Wars” is a reality TV series that purports to document heated conflicts between customers and service workers across various industries. While the show aims to provide entertainment through dramatic confrontations, it ultimately presents a problematic and potentially harmful portrayal…
A Typical Day — Why Technology is Worsening Both Customer Service and Customer Experience
In my short article entitled Has technology improved the customer experience in most companies? I put forth a number of reasons why technology is making customer service and customer experience worse. Here’s a typical 24 hour day — my day, in fact….
Are You Screwing Up Your Online Comments & Damaging Your Business?
Case study/examples on what’s wrong with the your “best practices” Below are examples of an “internet savvy” marketer who makes all the mistakes you can make when commenting on LinkedIn. I bet you make them too. Explanations follow. LinkedIn is…
The Three Boorish Buckets Of Social Media Comments — Are You A Social Media Boor?
Feedback To Dumb As Rocks People We’re all familiar with the boorish communicators that often frequent cocktail parties or networking events. Blessed with apparent gregariousness coupled with a complete disregard for the interests and concerns of the people they talk…
Six Things You Need To Know About Social Media And Customer Service, and Angry Customers
Over the last few years there’s been so much talk about using social media for customer service, but, by and large it hasn’t been a great success, in part to do with limitations of the social context, and that a…
Why Your Twitter Marketing Efforts Are Doomed To Failure
Learn about sales funnels, churn, attrition and deceiving metrics. Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But…
Why It’s So Hard To Market On Twitter
If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think There are so many reasons why social media has exploded in popularity, but let’s look at what…
Case Study: How Efforts To Increase Website Engagement Can Backfire — Winning the Battle, Losing…
Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable…
Uncommon Comments On Social Media and Human Communication
As social media moves into a more mature phase, there’s still a lot we don’t know about its usefulness to the majority of businesses. Below are a number of short snippets, quotes and comments on social media. Whether they are…
