Category: Small Business
Why It’s So Hard To Market On Twitter
If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think There are so many reasons why social media has exploded in popularity, but let’s look at what…
Startup Strategy: Avoid Death Via Shotgunning/Loss of Focus
Lack of focus can kill your startup in the first year It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to…
Five Steps To Being A Superstar Teammate
The steps are simple to think about, and hard to actually put in place. Are you up for it? Stop The Blaming Cycle Often teams get bogged down in blaming members when things go wrong. As a team member you…
Internal Communication Strategies – The Neglected Strategic Element: Communicating within the company is as important as communicating outside the company
Special Report Internal Communication Strategies – The Neglected Strategic Element Most organizations, be they public or private understand the importance of strategic communication with customers and/or stakeholders. Hence we have marketing and communication specialists to produce communication plans for external…
Case Study: How Efforts To Increase Website Engagement Can Backfire — Winning the Battle, Losing…
Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable…
For Small Businesses It Can’t All Be About The Benjamins —Passion Counts
There are a lot of people who start their businesses because they believe their ideas are fabulous and unique, and they also believe that the operation of a small business is going to make them rich. Often they believe riches…
OOPS! Tough questions and Handling Things When They Go Wrong During A Business Pitch
Business Pitch: Responding To Questions and Handling Things When They Go Wrong No matter how well you plan your presentation, things can go wrong or people can ask you challenging questions. Unexpected questions and glitches can throw you off your…
The Small Business Landscape and the Challenge of Competing with Giants
1. Introduction: Small businesses often find themselves in a David versus Goliath scenario, pitted against large corporations with vast resources and established market dominance. However, in today’s dynamic business environment, small businesses have the potential to not only survive but…
Small Business Advantage Case Study: The Little Bakery That Wins
In the next town over, there’s a bakery that’s approaching its second anniversary. It’s often busy, in a town of less than 7,000 people, and surrounded by towns that are even smaller. The Village Bakery has few natural advantages. It’s…
Small Business Advantages: Beating The Giants – Partnering
Partnering: A Business Advantage For The Davids vs. The Goliaths Consistent with the philosophy that small businesses can compete with large businesses if they focus on what they can do that the large corporations can’t, we look at how small…
The Small Business Advantage: Applying The Principles Of Small Ball To Your Small Business
There are a number of things large companies can do that small companies have trouble replicating, due to economies of scale, and available resources. What small business CAN do is all the little things that capitalize on the shorter “distances” between…
