Category: Articles
What Should You Include In The Executive Summary of Your Business Plan For A Small Business?
When writing a small business plan, particularly when it’s to be read by lenders or others you want to enlist — for example, investors, keep in mind that the executive summary may be the ONLY thing that people read. Catch…
Your Small Business Plan: Products, Services and Describing The Target Market
In this major section you explain what you will produce and/or what you will sell, and you provide information about the market and your marketing strategies—past, present,and future. Give details and be specific. While you don’t want to talk down…
Do You Have The Skills and Knowledge You Need To Start A Business?
Start-up Knowledge and Skills Your knowledge, skills, strengths, and eaknesses are going to dictate the kind of business you will succeed with, your preferences for type of business, and your willingness and ability to seek out help from others to…
Handling Tough Times For Small Business Owners
Small Business: Handling Tough Times and Downturns To Stay Focused Small business owners will face downturns in businesses, so it’s important to master the mental game of remaining focused so as to “work through” things when they get tough, and…
What’s Important When It Comes to a Small Business Web Site – Guiding Principles For Your Small Business Web site
In The Website Imperative For Small Business we explained why you need a web site to represent your business, as opposed to just having a Facebook page, or other presence on social media. Now, let’s look at what makes up a good…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3
(Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second in the series can be found here. #16 Customizable Multiple E-mail…
