Category: Articles
Why Your Twitter Marketing Efforts Are Doomed To Failure
Learn about sales funnels, churn, attrition and deceiving metrics. Here’s the scenario. The social media platform you use indicates you have 25,000+ followers, or friends or people who should be reading and responding to your business related social messages. But…
Leaders are Born, Leaders are Made — Two Leadership Myths
False Dichotomy Makes For A Confusing Myth About Leaders If you’ve look at any literature on leadership, you’ll certainly have come across the statement — Leaders are made. You have almost certainly come across the term “ born leader” as used in…
Why It’s So Hard To Market On Twitter
If a tweet falls in the forest, does anybody hear? Tweets are wisps In the wind, and have less influence than most think There are so many reasons why social media has exploded in popularity, but let’s look at what…
Using Self-Talk to Stay Balanced In The Face Of Bullying/Verbal Attacks
Focus on what you CAN control during unpleasant interactions Self-talk is at the core of staying calm and in control in the face of difficult situations. Simply put, self-talk refers to the words and thoughts we say to ourselves. Even…
Startup Strategy: Avoid Death Via Shotgunning/Loss of Focus
Lack of focus can kill your startup in the first year It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to…
For Managers and Human Resources Staff: Conducting The Exit Interview
There’s gold to be found when employees leave. Here’s how to mine it. The exit interview is a critical tool for both organization improvement, and management development. If organizations are to improve they need to know why an employee is…
