Author: Robert Bacal

Site owner, author, management consultant, trainer, specializing in dealing with difficult, angry, and hostile people.
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Small Businesses: What Your Customers Want From You

Understanding YOUR Customers Key To Small Business Success As a small business owner, perhaps the most important thing to know is what YOUR customers, and prospective customers want. Once you have a good sense of customer needs and wants, then…

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Small Businesses Competing With Big Companies And Winning

How Small Businesses Can Go Up Against Large Companies and Prosper If you’ve owned or operated a small business, you know that in almost every sector, there are a few giant corporations that appear to dominate a market. Whether it’s…

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Small Businesses Need 80% Content Marketing and 20% Interactive Marketing

Interactive Vs. Content Marketing On Social Networking Content marketingĀ is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest….

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Censorship and Moderating On Social Media

It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…

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How To Prepare For Your Performance Review

Introduction Employee reviews are an essential part of professional growth and development. They provide an opportunity for both employees and employers to discuss performance, set goals, and identify areas for improvement. To make the most out of your employee review,…

Small Business: Start With The Right Vision For What Your Business is About: The SINGLE Thing I Did To Launch 25 Years of Small Business Success

To celebrate my 25th anniversary in business, I’m sharing some of my stories and reflections on being successful for a quarter century. I suspect that the decisions that make enduring impact on small business success are not the huge mega…