Tag: social media

Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?

If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…

Social Media Not Enough: Eight More Reasons Your Business Needs A Website

20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough (Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is…

The Website Imperative For Small Business

Social Media Should Not Replace Your Small Business Website It’s shocking that there are so many small businesses that do not operate their own Internet web site on their own unique domain. It makes no difference what kind of business…