Tag: social media
Customer Service1 and Social Media – Myths and Myth Step
Customer Service and Social Media – Myths and Myth Steps The patient was injured in a very severe auto accident, and lay, sedated, on the gurney in the operating room. Dr. Schmidt gazed down at the ashen faced man, and…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3
(Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second in the series can be found here. #16 Customizable Multiple E-mail…
The Problem of “Thin Relationships” On Social Media
Umair Haque, the Harvard academic, posts on The Harvard blog, a thought provoking idea about the limitations of social media and the kinds of relationships that are forged via social media. He speaks of “thin relationships” Here’s a quote that expresses the…
What Platforms and Tools Are Considered Part of Social Media?
Almost Anything! When one develops definitions of a “something” it is desirable to define what things are included in the definition, and what things are NOT included in the definitions. The less things that are excluded, the less useful the…
What Is The Viewers Distortion Syndrome as It Applies To Social Media
How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…
Censorship and Moderating On Social Media
It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes….
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…
Social Media Not Enough: Eight More Reasons Your Business Needs A Website
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough (Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is…
The Website Imperative For Small Business
Social Media Should Not Replace Your Small Business Website It’s shocking that there are so many small businesses that do not operate their own Internet web site on their own unique domain. It makes no difference what kind of business…
