Category: Articles

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Be Credible. Be Trusted. Persuade. Lead: Ten tips. Learn the gentle art of persuasion and leadership. Lead so people follow.

It doesn’t matter who you are speaking to. Whether to a group of a thousand, a radio or television audience, or one person in the privacy of your office, much depends on your ability to come across in a credible…

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What Is The Viewers Distortion Syndrome as It Applies To Social Media

How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…

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Exploring the Satir Modes: Understanding Communication Dynamics for Healthy Relationships

Introduction: Communication is the cornerstone of human interaction, shaping the dynamics of relationships, whether personal or professional. Virginia Satir, a renowned family therapist, introduced the concept of Satir Modes, offering a framework to comprehend various communication patterns and their impact…

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The MAIN Difference For Writing On Social Media

Social Media Readers Want To “Get To Know You? What’s The Main Difference Between Writing For Print, and Writing For Major Social Media Platforms? The biggest difference between the more formal writing one reads in newspapers (or used to) and…

Navigating the Divide: Writing for Social Media versus Writing for Print

Introduction In the modern landscape of communication, the realms of social media and print media stand as two formidable pillars. Each possesses its own unique set of conventions, audiences, and purposes. Writing for these distinct platforms requires an understanding of…

Eight bad habits that impede listening – part II

Ineffective Habits – Barriers To Listening …continued. View part I of Eight Bad Habits That Impede Listening Listening Only For Facts Effective communication is based on understanding both the factual content of what someone is saying, AND understanding the emotions,…