Category: Articles
Small Business: Start With The Right Vision For What Your Business is About: The SINGLE Thing I Did To Launch 25 Years of Small Business Success
To celebrate my 25th anniversary in business, I’m sharing some of my stories and reflections on being successful for a quarter century. I suspect that the decisions that make enduring impact on small business success are not the huge mega…
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes….
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…
Fifteen Strategies To Compete With Large Corporations If You Are a Small Business
Small businesses can adopt various strategies to compete effectively with large corporations. While large corporations often have significant resources, small businesses can leverage their agility, personalized service, and community connections to gain a competitive edge. Here are some strategies small…
You Can Win By Referring Customers to Your Competitors!
Referring Customers To Competitors? Smart Business Move The following is an excerpt from Robert Bacal’s book entitled If It Wasn’t For The Customers I’d Really Like This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient and Cool…
Are You Attracting the Wrong Customers To Your Small Business? You’d Better Think About It
I’m sitting in a Studio 6 motel room, with almost know sleep after dealing with a group of young people partying across the hall, and IN THE HALL 2 feet from my room. I’ve had a similar problem in another…
