Category: Articles
Small Businesses Need 80% Content Marketing and 20% Interactive Marketing
Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest….
Censorship and Moderating On Social Media
It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…
How To Prepare For Your Performance Review
Introduction Employee reviews are an essential part of professional growth and development. They provide an opportunity for both employees and employers to discuss performance, set goals, and identify areas for improvement. To make the most out of your employee review,…
Small Business: Start With The Right Vision For What Your Business is About: The SINGLE Thing I Did To Launch 25 Years of Small Business Success
To celebrate my 25th anniversary in business, I’m sharing some of my stories and reflections on being successful for a quarter century. I suspect that the decisions that make enduring impact on small business success are not the huge mega…
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes….
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…
