Category: Articles

You may finally be noticing that you simply cannot find what you need using Google and the other search engines. In fact, it’s fair to say that Google search results have slowly been declining in quality and usefulness over the…

They usually do the most repetitive job tasks. They answer the phones, keep things organized, keep track of finances, make sure you have what you need when you need it, and are often the first contact a customer or member…

Perhaps it’s because I’m slowly reading “You Are Not A Gadget” By Jaron Lanier, but I’m getting more interested in the changes that society may undergo as a result of social media, and in turn, I’m interested in what is…

In a previous article we discussed the plight of Mary Duncan, Director of the Income Security Branch, who had to contend with John, the human speed bump. John’s tended to shoot holes in new ideas, procrastinate, and generally hold to…

It doesn’t matter who you are speaking to. Whether to a group of a thousand, a radio or television audience, or one person in the privacy of your office, much depends on your ability to come across in a credible…

How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…