Start-up Knowledge and Skills Your knowledge, skills, strengths, and eaknesses are going to dictate the kind of business you will succeed with, your preferences for type of business, and your willingness and ability to seek out help from others to compensate for any lack of expertise. The questions here will help you start a self-assessment…
Category: Articles
Handling Tough Times For Small Business Owners
Small Business: Handling Tough Times and Downturns To Stay Focused Small business owners will face downturns in businesses, so it’s important to master the mental game of remaining focused so as to “work through” things when they get tough, and to come out the other side. A hallmark of successful businesses: Handling periods of slow…
What’s Important When It Comes to a Small Business Web Site – Guiding Principles For Your Small Business Web site
In The Website Imperative For Small Business we explained why you need a web site to represent your business, as opposed to just having a Facebook page, or other presence on social media. Now, let’s look at what makes up a good web site, what should be on it, and how you can use it. Since there are…
Social Media Not Enough: Reasons Your Business Needs A Website Part 3
(Third in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available here.) The second in the series can be found here. #16 Customizable Multiple E-mail Addresses When you run your own website you can create as many email addresses with…
Social Media Not Enough: Eight More Reasons Your Business Needs A Website
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough (Second in a series on why small businesses should not rely on social media platforms, like LinkedIn and Facebook. The first in the series is available at 20 Reasons You Need A Website For Your Business: Social Media Presence Is…
20 Reasons You Need A Website For Your Business: Social Media Presence Is NOT Enough
These days most small businesses jump into the social media space — primarily on Facebook, LinkedIn, Bebee and other similar platforms. They lose out on the power of running their own websites on their own domains. It’s really not surprising. It takes no great technical skill to jump onto social media. Create an account, do…