Author: Robert Bacal
How To Work With Your “Competitors” To Cross and Co-Market
Cost effective ways to market cooperatively to compete with the “big boys” Do you view your competitors as companies over which you need to triumph? If so you are probably missing out on a key strategy for competing with large…
How I Got Offered My First Book Contract: A Marketing Fluke De Force?
How my online content spurred being ‘discovered’ and launched a writing career. I once played guitar and sang at the Bluenote Cafe in Winnipeg, where a lot of famous musicians also played. It’s funny. I was never discovered. Never…
Social Facilitation and Disinhibition — How We Are Affected By Others And End Up Believing In…
In the Trumpworld, here’s how popular becomes “true” In this election year, Trump does a number of things to try to influence voters’ beliefs and actions. Psychology can help us both understand and protect ourselves from being unduly influenced by…
Five Mistakes BOTH Parents And Teachers Make When Discussing A Child
Kids need parents and teachers working and communicating with each other to create the best learning environments CNN ran a series of articles about what parents want to say to teachers, and what teachers want to say to parents. The…
The Blaming Manager Versus The Problem Solver
Do you empower staff to solve problems or blame for past sins? Part of the mind-set needed to help you stay balanced, your feet firmly on the ground, involves understanding the difference between a blaming mind-set and a problem-solving mind-set….
Your Complete Guide For Dealing With A Jackass Boss Part 1
If you are dealing with a toxic, nasty or destructive boss, you know how stressful that is. In this first part of our series, we look at being analytical and thoughtful around your options while stressing the importance of not…
