Author: Robert Bacal
Cost Free Ways For Small Business To Compete With The “Big Boys”
It’s often the case that small businesses exist in a market that includes at least one, and often many other LARGE businesses or chains. On the surface of it, it would seem that the small business is in competition with…
If You Think You “Understand” Millennials, It’s Time To Evaluate Your OWN Thinking
Oddly enough, the Millennial Generation, also referred to as Gen-Y, is not so well defined, even when it comes to the boundaries for who fits and who doesn’t. One common range runs from 1980–2000 although some people use a narrower…
Employee Engagement Efforts A TOTAL Disaster
Estimates are that companies are spending around one BILLION dollars a year on improving “employee engagement”. It’s the new “thing”, the new management fad that is sucking money out of corporate budgets that could be going into concrete improvements for…
Before You Bring In A Motivational Speaker, Heed These Warnings
The training and motivational speaker industry is a strange one where, in some cases, huge amounts of money are paid for minimal amounts of time and zero results. For more on organizational learning, motivational speakers and training visit The Training…
Are You Screwing Up Your Online Comments & Damaging Your Business?
Case study/examples on what’s wrong with the your “best practices” Below are examples of an “internet savvy” marketer who makes all the mistakes you can make when commenting on LinkedIn. I bet you make them too. Explanations follow. LinkedIn is…
Applying Bacal’s Law of Meaningless Utterances
Uncovering empty words, meaningless phrases, and other bullshit people fling.about People say all sorts of things, and make all kinds of statements. Some of those are very meaningful, even profound and worth paying attention to. But a good percentage of…
