Author: Robert Bacal
Online Communication Inferior To Print, Research says
Limits on Social Media Communication Effectiveness Research Shows That Reading On A Screen Is Much Inferior To Reading In Print One of the problems about how people use social media to communicate is they fail to recognize that each platform has…
Social Media: The Chameleon YOU Shape
Social Media Platforms Are What YOU Make Of Them What Does It Mean When People Say: “Twitter Is Whatever You Want It To Be”? One of the really fascinating things about social media is that people who use it (let’s…
Why Twitter Communication Is Hard
The Challenges Of Effective Communication On Twitter According to recent statistics, over 600 MILLION tweets a day are sent. That’s a staggering amount of participation, and presumably, those sending those tweets are trying to communicate with others. Except, apparently, there’s…
How is Twitter particularly prone to viewers distortion syndrome (ie. appearance of many more “readers” than actually exists)?
Of the major social networking or media sites, Twitter has experienced the fastest growth, particularly in 2009. Celebrities have promoted it causing a lot of people to sign up. That success contributes to the illusion that a lot more people…
What Is The Viewers Distortion Syndrome as It Applies To Social Media
How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…
Difference Between Vanity Social Media Writing and Purposeful Writing
Are you writing for ego, or writing for a purpose? Writing For Social Media For Business Is Different Than Vanity Writing If you are familiar with book publishing, you’ll probably know that self-publishing, in the old days used to be…
