Tag: viewers distortion

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What Is The Viewers Distortion Syndrome as It Applies To Social Media

 Robert Bacal  0 Comments on What Is The Viewers Distortion Syndrome as It Applies To Social Media

How We Overestimate the Reach and Influence of Social Media Tools The “Viewers Distortion Syndrome” is a term developed by Robert Bacal to describe the situation where the number of viewers, or communication recipients is drastically OVER-ESTIMATED. It works like…