Category: Articles
Case Study: How Efforts To Increase Website Engagement Can Backfire — Winning the Battle, Losing…
Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable…
Winning With The Impossible Colleague: You can’t shoot difficult colleagues, but you can manage the relationship to reduce aggravation and disruption
The Challenge For the past few years I have had to work fairly extensively with a colleague who is just impossible. He is arrogant, stubborn, sometimes abusive, and acts like he is right about almost everything. At first I tried…
For Small Businesses It Can’t All Be About The Benjamins —Passion Counts
There are a lot of people who start their businesses because they believe their ideas are fabulous and unique, and they also believe that the operation of a small business is going to make them rich. Often they believe riches…
Uncommon Comments On Social Media and Human Communication
As social media moves into a more mature phase, there’s still a lot we don’t know about its usefulness to the majority of businesses. Below are a number of short snippets, quotes and comments on social media. Whether they are…
The Problem of “Thin Relationships” On Social Media
Umair Haque, the Harvard academic, posts on The Harvard blog, a thought provoking idea about the limitations of social media and the kinds of relationships that are forged via social media. He speaks of “thin relationships” Here’s a quote that expresses the…
Writing Tip: Words Are The Paintbrush
Think of your words as a paintbrush for the senses. EVOKE. Most amateur writers get lost in abstractions, abstract concepts, vagueness. Don’t say love. Tell me what love looks like. Paint it like DaVinci. Tell me what love smells like….
