It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or through their own blogs. Social media relies on engagement in the form of comments from…
Category: Articles
How To Prepare For Your Performance Review
Introduction Employee reviews are an essential part of professional growth and development. They provide an opportunity for both employees and employers to discuss performance, set goals, and identify areas for improvement. To make the most out of your employee review, it is important to be well-prepared. This article will outline some effective strategies to help…
Small Business: Start With The Right Vision For What Your Business is About: The SINGLE Thing I Did To Launch 25 Years of Small Business Success
To celebrate my 25th anniversary in business, I’m sharing some of my stories and reflections on being successful for a quarter century. I suspect that the decisions that make enduring impact on small business success are not the huge mega hairy ones that you know are important at the time. I suspect it’s the smaller…
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes. Here’s an expansion on that theme. If you are only familiar with metrics provided to…
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The Problem: Using What’s Obvious Social media platforms provide only a limited number of metrics to…
Fifteen Strategies To Compete With Large Corporations If You Are a Small Business
Small businesses can adopt various strategies to compete effectively with large corporations. While large corporations often have significant resources, small businesses can leverage their agility, personalized service, and community connections to gain a competitive edge. Here are some strategies small businesses can consider: By implementing these strategies, small businesses can carve out a niche for…