Author: Robert Bacal
The Small Business Advantage: Distance To Connect – The Lever That Small Businesses Need to Understand
The size of a company is only relevant to the extent that it provides different opportunities and challenges. By itself it means nothing. That said, the size of a company affects the distance the company has to go to accomplish…
Small Businesses: What Your Customers Want From You
Understanding YOUR Customers Key To Small Business Success As a small business owner, perhaps the most important thing to know is what YOUR customers, and prospective customers want. Once you have a good sense of customer needs and wants, then…
Small Businesses Competing With Big Companies And Winning
How Small Businesses Can Go Up Against Large Companies and Prosper If you’ve owned or operated a small business, you know that in almost every sector, there are a few giant corporations that appear to dominate a market. Whether it’s…
Small Businesses Need 80% Content Marketing and 20% Interactive Marketing
Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest….
Censorship and Moderating On Social Media
It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…
How To Prepare For Your Performance Review
Introduction Employee reviews are an essential part of professional growth and development. They provide an opportunity for both employees and employers to discuss performance, set goals, and identify areas for improvement. To make the most out of your employee review,…
Small Business: Start With The Right Vision For What Your Business is About: The SINGLE Thing I Did To Launch 25 Years of Small Business Success
To celebrate my 25th anniversary in business, I’m sharing some of my stories and reflections on being successful for a quarter century. I suspect that the decisions that make enduring impact on small business success are not the huge mega…
Moron Social Media Vanity Metrics: A View Is Not A View Is Not A View
Common Social Media Metrics Are Worthless In my article on worthless metrics, I suggested that most metrics provided by social media platforms are, by and large, irrelevant to small business, because they look at things easily counted, rather than business outcomes….
Common Social Media Metrics Are Worthless: Are You Chasing The Wrong Metrics?
If you are on social media (LinkedIn, BeBee, Twitter and Facebook) you have probably seen discussions about how many shares, views, and likes a post has received. Almost everyone chases these numbers as if they have value. They don’t. The…
Fifteen Strategies To Compete With Large Corporations If You Are a Small Business
Small businesses can adopt various strategies to compete effectively with large corporations. While large corporations often have significant resources, small businesses can leverage their agility, personalized service, and community connections to gain a competitive edge. Here are some strategies small…
You Can Win By Referring Customers to Your Competitors!
Referring Customers To Competitors? Smart Business Move The following is an excerpt from Robert Bacal’s book entitled If It Wasn’t For The Customers I’d Really Like This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient and Cool…
