Author: Robert Bacal
The Small Business Advantage: Applying The Principles Of Small Ball To Your Small Business
There are a number of things large companies can do that small companies have trouble replicating, due to economies of scale, and available resources. What small business CAN do is all the little things that capitalize on the shorter “distances” between…
The Small Business Advantage: Distance To Connect – The Lever That Small Businesses Need to Understand
The size of a company is only relevant to the extent that it provides different opportunities and challenges. By itself it means nothing. That said, the size of a company affects the distance the company has to go to accomplish…
Small Businesses: What Your Customers Want From You
Understanding YOUR Customers Key To Small Business Success As a small business owner, perhaps the most important thing to know is what YOUR customers, and prospective customers want. Once you have a good sense of customer needs and wants, then…
Small Businesses Competing With Big Companies And Winning
How Small Businesses Can Go Up Against Large Companies and Prosper If you’ve owned or operated a small business, you know that in almost every sector, there are a few giant corporations that appear to dominate a market. Whether it’s…
Small Businesses Need 80% Content Marketing and 20% Interactive Marketing
Interactive Vs. Content Marketing On Social Networking Content marketing is the old school method of using articles, photos, video as a vehicle to sell products and services, to create a brand, and/or generate ad revenue, using the content to drive interest….
Censorship and Moderating On Social Media
It’s An Obligation To Ensure That Any Forum, or Social Media Platform Is Focused, and A Safe Place For Visitors Most small businesses have a presence on social media platforms, whether it’s on the big platforms (LinkedIn, Facebook, Bebee), or…
